With 1 billion monthly active users, TikTok has established itself as an essential platform for your social media strategy. In France, TikTok fever has not spared users, making the platform particularly relevant for advertisers looking to reach a younger, more dynamic audience. If you’re ready to dive into the world of TikTok advertising, here’s a practical guide to creating an effective advertising campaign on TikTok.
Understanding the dynamics of TikTok
Before you start creating ads, it’s crucial to understand how TikTok works and what makes it unique. Unlike other social media platforms, TikTok focuses on creative and entertaining content, often in the form of short music videos. TikTok users value authenticity, originality and humor, which means your ads will have to match these expectations to succeed on this platform.
Create an advertiser account
The first step to creating an ad on TikTok is to create an account on the TikTok Ads Manager. You can do this by going to the TikTok Ads home page and clicking on “Get started”. You’ll then need to fill in a form to set up your account. A verification code will then be sent to you by SMS or e-mail.
Designing your advertising campaign
Once you’ve created your advertiser account, you can start designing your advertising campaign. On the dashboard, click on the “Campaign” tab, then on “Create”. You’ll then need to define your marketing objective, whether it’s to increase conversion rates, optimize consideration or maximize brand awareness.
Define your budget
Next, you’ll need to define your budget. TikTok lets you choose between a global or daily budget, depending on your needs. It’s important to note that the minimum budget for an advertising campaign on TikTok is $50.
Create an ad group
Next, you’ll need to define your target audience. TikTok lets you target your audience based on a variety of factors, such as behavior, demographics, device settings and interests. This flexibility enables you to target precisely those users who are most likely to be interested in your products.
Specify your ad details
When creating your ad group, you’ll also need to specify the details of your ad. These details include the category of the ad, the type of promotion you choose based on the main objective of the ad, and the hashtags or keywords you want to use to help your target audience easily find your message. TikTok lets you use up to 20 hashtags for one ad.
Configure profile image and ad timing
Your company’s profile image, which must be visible to users, should be no larger than 50 Kb and have a ratio of 1:1. You’ll also need to determine your preferred broadcast times and the duration of the ad. You can choose to broadcast continuously or at specific times.
Select broadcast options
TikTok offers you two options for ad delivery: maximized delivery, which lets you spend your budget quickly over a set period, and standard delivery, which spreads your budget evenly over the duration of your advertising campaign.
Choose the optimization objective
The optimization objective is a crucial step in setting up your advertising campaign on TikTok. You can choose to increase impressions, increase clicks, or increase conversions. Each of these objectives has specific advantages in relation to your overall marketing goals.
Designing your ad
The final step in creating your advertising campaign on TikTok is designing your ad. TikTok offers a Video Creation Kit that lets you customize your images from image and video templates. Hundreds of background music choices are also available to help you create an attractive and engaging ad.
Analyze and optimize your campaigns
Once you’ve launched your campaign, it’s important to regularly monitor its performance and adjust it according to the results. TikTok offers built-in analysis tools that let you see how many people have seen and interacted with your ad, helping you understand what’s working and what needs to be improved.
Conclusion
Marketing on TikTok can seem daunting at first, but with a clear understanding of the platform and a well-planned strategy, it can deliver excellent results. Ultimately, success on TikTok relies on creating authentic, creative and engaging content that resonates with your target audience. With the right approach, TikTok can become a powerful marketing tool for your business.
