Samsung Trends 2024-2025: concrete opportunities for Quebec SMEs

In 2024-2025, Samsung is consolidating its position as a global technology giant with major advances in mobility, AI, displays, cybersecurity and enterprise solutions. For Quebec SMEs, these trends aren’t just far-off high-tech: they represent very concrete opportunities to improve digital marketing, e-commerce, customer relations and team productivity. According to IDC, Samsung is among the world leaders in smartphones, with a market share exceeding 20% by 2024, and is investing heavily in generative AI and business services. For an SME in Quebec, this means a vast pool of customers equipped with Samsung devices, powerful tools to optimize operations and better integration with web platforms, CRM and online stores. This article presents the main Samsung trends 2024-2025 and explains how to turn them into growth levers, with concrete examples adapted to the Quebec market.

1. The Galaxy ecosystem and AI: a new foundation for the customer experience

In 2024, Samsung formalized Galaxy AI as a pillar of its strategy, integrating AI capabilities directly into its devices (Galaxy S24, Galaxy Z Fold/Flip, tablets and select wearables). These AI tools, combined with the Galaxy ecosystem (phones, watches, tablets, displays, TV), create a fluid experience that changes the way consumers discover products, interact with brands and buy online.

For Quebec SMEs, the challenge is not to develop their own phones, but to align themselves with the uses of customers who are increasingly equipped and assisted by AI. According to Statista, over 72% of the Canadian population will be using a smartphone in 2023, with a significant share of Android devices, where Samsung is dominant. As AI features become integrated into the keyboard, camera and voice assistants, voice searches, natural language queries and image recognition become common behaviors.

In concrete terms, this means that an SME that wants to remain competitive in Quebec must :

• Optimize your website for voice search and conversational queries (“best plumber near Sherbrooke”, “eco-friendly clothing boutique in Quebec City”, etc.). A redesign or optimization via professional website creation becomes a strategic investment.
• Integrate chatbots and virtual assistants compatible with the expectations of Samsung users, who are used to contextual AI.AI and chatbot solutions can filter out simple requests, offer 24/7 support and respond in both languages, which is crucial in Quebec.
• Adapt content and visuals for easy interpretation by image and text recognition tools (clear product sheets, structured titles, detailed descriptions).

Functions such as real-time translation, text summarization or automatic e-mail rewriting on Galaxy phones can also speed up the work of SMEs’ in-house teams, particularly for customer relations and prospecting. An SME that equips its employees with the latest Galaxy devices and a sound digital strategy can gain in responsiveness, service quality and communication consistency.

By combining the on-board AI of Samsung devices with a solid digital infrastructure (optimized site, CRM, automations), a Quebec SME is giving itself the means to offer a customer experience worthy of large corporations. Nuaweb can help you align your digital tools with these new usage habits.

2. Mobile apps, e-commerce and payments: capturing Samsung users in Quebec

Samsung continues to strengthen its position in mobile commerce with large-screen devices (Fold, tablet), a mature Android ecosystem and payment solutions such as Samsung Wallet. For Quebec SMEs selling online, or planning to do so, these trends represent a clear opportunity to multiply points of contact with increasingly mobile consumers.

According to the Government of Canada (Statistics Canada), online retail sales have grown steadily since the pandemic, and an increasing proportion of transactions are made directly via mobile. More and more Quebec consumers are discovering products via searches on their Samsung phones, AI recommendations or targeted advertising on mobile applications.

To capitalize on this reality, SMEs can :

• Develop or modernize their online store so that it is ultra-optimized for mobile use, both on Android and Samsung browsers. A mobile-first approach via a professionale-commerce solution is essential: fast loading time, simplified navigation, fluid shopping cart.
• Integrate the main payment methods used by mobile consumers (cards, digital wallets, local options) to reduce friction at the point of transaction.
• Exploit vertical and short video formats to present products and services, as Samsung screens are optimized for this type of content. Mobile-oriented video production increases conversions and time spent on site.

Samsung phones and tablets are also used by many SME managers and owners to manage their operations: order management, sales tracking, customer relations, networking. By linking your online store to a high-performance, mobile-accessible CRM, you get a real-time view of customer interactions, abandoned shopping baskets, most viewed products, and more.

A winning strategy for a Quebec SME consists of :

• Set up a targeted mobile marketing campaign (social ads, Google Ads, organic content) specifically designed for Android/Samsung users.
• Create landing pages optimized for mobile devices, with clear calls to action (quote request, booking, quick purchase).
• Analyze mobile traffic statistics (Google Analytics, integrated tools) to continuously adjust and identify the most profitable user segments.

By taking advantage of these Samsung trends, a Quebec SME can significantly increase its mobile conversion rate, get to know its customers better and automate part of its digital marketing. Nuaweb can help you design a high-performance online store connected to your management tools.

3. Security, productivity and Samsung devices: professionalizing SMB infrastructure

Beyond the consumer market, Samsung has developed a solid offering for businesses, with Samsung Knox for security, mobile fleet management solutions and partnerships with software giants (Microsoft, Google, etc.). For Quebec SMEs, this means they can use Samsung devices as secure work tools, not just phones.

With cyberattacks targeting small businesses on the rise, mobile security is becoming a critical issue. Many Quebec SMEs now manage sensitive data (customer details, payment information, work documents) directly from phones and tablets. Samsung Knox’s advanced features (encryption, separation of business/personal data, remote management) make it easy to implement best practices without a heavy infrastructure.

Some concrete opportunities for SMEs:

• Standardize the team’s devices on a Knox-compatible Samsung range, to simplify management of updates, access and rights.
• Link these devices to a central CRM like those Nuaweb implements via its CRM management, so that every interaction (call, e-mail, visit) is tracked and documented in a single place.
• Use native productivity features (Samsung DeX, Office 365/Google Workspace integration) to turn a phone into a full-featured workstation while on the move or telecommuting.

According to several recent studies on digital productivity in SMEs, a well thought-out mobile infrastructure can increase the efficiency of sales and service teams by 20-30%, particularly by reducing manual input time and duplication of information. By linking your Samsung devices to your CRM and website, you create an environment where data flows better and every employee has access to up-to-date information.

What’s more, adopting modern, secure tools sends a strong signal to your customers and partners that your SME takes data protection and the quality of the digital experience seriously. This can make all the difference when it comes to tenders, partnerships or regulated sectors (healthcare, financial services, technical B2B).

To take full advantage of these trends, it’s a good idea to :

• Map your current use of mobile devices (team, applications, sensitive data).
• Define a clear policy for using Samsung devices (MDM, passwords, backups, application access).
• Implement consistent technical integration between your devices, website, internal systems and AI tools.

Nuaweb can help you think globally, aligning security, productivity and customer experience around a modern digital infrastructure.

4. Video marketing, Samsung screens and the brand image of Quebec SMEs

Samsung is also a major player in high-definition displays (TVs, monitors, digital signage) and image-related technologies. For Quebec SMEs, this opens up a strategic space: that of video marketing and digital signage, both online and at the point of sale.

Consumers equipped with Samsung phones and TVs benefit from high-quality screens, HDR options and integrations with YouTube, social networks and streaming platforms. Well-produced video content is therefore valued, stands out and significantly increases engagement. In Quebec, where digital competition is intensifying in almost every sector (retail, foodservice, professional services, tourism), a coherent video strategy is becoming a competitive advantage.

Here’s how an SME can take advantage of these trends:

• Produce videos adapted to Samsung screens: vertical formats for mobile, horizontal 16:9 for TV, bilingual subtitling to meet Quebec’s linguistic realities.
• Integrate these videos on a modern, fast, mobile-browser-friendly website, thanks to a website design optimized for performance and SEO.
• Use Samsung digital signage in-store or in the office to reinforce brands, present promotions, display customer testimonials or product demonstrations.

The emergence of generative AI (on which Galaxy AI is based) is also reducing content creation costs for SMEs: AI-assisted scripts, simplified editing, automatic subtitling, generation of visuals consistent with their graphic charter. These tools, properly integrated by a specialized agency, can professionalize your image for a controlled budget.

Combined with a well-referenced website and an effective online store, video marketing becomes a real growth driver. The recommendation algorithms on Samsung phones and TVs favor relevant, well-produced content, which can drive qualified traffic to your product pages and contact forms.

To take action, Quebec SMEs can :

• Diagnose your current video presence (quality, formats, distribution).
• Define a video editorial calendar aligned with business objectives (customer acquisition, recruitment, loyalty).
• Work with an agency like Nuaweb, which masters video production, the web, e-commerce and AI, to maximize return on investment.

Samsung’s screen and image trends clearly show that the future of marketing lies in high-quality visual content, delivered everywhere: on the phone, at home, in the store. Quebec SMEs that adapt now will position themselves as modern, credible brands that are close to their customers.

Conclusion: turn Samsung trends into a competitive advantage with Nuaweb

Samsung trends 2024-2025 – Galaxy AI, mobile ecosystem, security solutions, screens and video – are not just for large international companies. They shape the digital environment in which your customers and employees are already evolving, in Quebec and elsewhere.

For a Quebec SME, the opportunities are numerous:

• Improve thecustomer experience with sites and online stores optimized for mobile use and AI.
• Increase online sales through mobile e-commerce, simplified payments and video marketing.
• Gain in productivity and security by structuring the use of Samsung devices in the company and connecting them to a CRM.
• Reinforcebrand image through video content and consistent branding across all screens.

To make the most of these opportunities, it’s not enough to follow technology trends: you need a digital strategy that’s tailored to the reality of Quebec SMEs, and to your resources and business objectives.

Nuaweb supports local companies in this transformation, combining :

• Expertise in AI, chatbots and automation.
• Design of high-performance websites and online stores.
• Implementation of CRM solutions adapted to sales and service processes.
• Video production and strategic support for digital marketing.

Would you like to assess how Samsung trends can become a growth lever for your SME in Quebec? Schedule a free consultation with Nuaweb. Together, let’s turn these innovations into concrete results for your business.