Netflix and streaming trends: from the stock market to opportunities for Quebec SMEs

The growth of Netflix and streaming in general isn’t just for stock market investors. For Quebec SMEs, the trends surrounding Netflix – its subscription model, content strategy, AI-driven personalization and audience data – offer very concrete avenues for optimizing marketing, online sales and customer experience. Between 2024 and 2025, the rise of video, subscription platforms (SVOD) and artificial intelligence will transform the expectations of Quebec consumers. Drawing inspiration from these digital giants is becoming a real competitive advantage for small and medium-sized businesses.

As Netflix passes 260 million subscribers worldwide at the start of 2024, and the global streaming video market continues to grow at double-digit rates, online media consumption and purchasing habits are coming ever closer together. In this article, we’ll look at how Netflix trends and the evolution of its stock are translating into digital opportunities for Quebec SMEs, and how specialist agencies like Nuaweb can help you capitalize on them through AI, CRM, e-commerce and video production.

1. Netflix’s latest figures: what they really mean for SMEs

Before talking about opportunities, it’s essential to understand the context. Netflix remains one of the world leaders in streaming, and its performance over the last few years has set the tone not only for other players, but also for consumer expectations.

Some recent key statistics:

• In Q1 2024, Netflix surpassed 260 million subscribers worldwide, according to its financial reports, a new all-time record.
• In 2023, the global market for streaming video (SVOD, AVOD, etc.) was estimated at over US$554 billion by 2030, with a compound annual growth rate of over 18% according to various industry analyses.
• Canada is one of the high-penetration markets: a CRTC study already indicated that more than half of Canadian households used video streaming services, a proportion that is rising steadily.
• In Quebec, Government of Quebec data show a steady increase in online content consumption, particularly on mobile devices.

For an investor, the question is whether Netflix stock is overvalued or not. For a Quebec SME, the real question is different: what do these figures reveal about my customers’ behavior?

There are several useful lessons to be drawn from this:

• Video has become the dominant format in the daily lives of your customers, whether B2C or B2B. They are used to consuming information and entertainment in video format, on demand, without friction.
• The subscription model – popularized by Netflix – is now understood and accepted by the majority of consumers. Monthly subscriptions, premium access, digital loyalty programs: these models are easier to sell than they were a few years ago.
• Personalization is an implicit expectation. Netflix’s recommendation algorithm makes it normal to receive content tailored to your tastes. Your customers expect a similar experience on your website or online store.

In other words, even if you don’t follow the stock market, Netflix trends have a direct impact on you. They’re redefining the way Quebecers consume, choose products and evaluate brands. That’s where solutions likeconversational AI and chatbots, CRM management ande-commerce come into play for SMEs.

2. Netflix-like experience: how AI and personalization apply to a small business

Netflix’s success is largely based on its ability to offer each subscriber a different catalog, tailored to their history and preferences. This principle of personalization through AI is now accessible to SMEs, at a fraction of the cost of the big platforms.

According to a McKinsey study, personalization can generate a 10-15% increase in revenues and a significant rise in customer satisfaction. In the Quebec context, where online competition is intensifying, offering a “Netflix-like” experience can make all the difference, even for a small service business, retailer or local e-merchant.

Here’s how to put this approach into practice:

• On your website: offer dynamic content based on the visitor’s profile (new/recurring, sector of activity, language, etc.). For example, a site created with a modern approach like that of Nuaweb Création de site web can integrate personalized content blocks or automated recommendations.
• In your online store: recommend related or complementary products based on previous purchases, page views or shopping cart abandonment. It’s the same principle as “Because you looked…” but applied to commerce, via an intelligent e-commerce solution.
• With a chatbot or AI assistant: offer instant help, 24/7, to guide visitors, answer frequently asked questions and qualify prospects. AI-powered chatbots can analyze browsing data and propose tailored responses, a bit like Netflix’s recommendation engine.

The key for Quebec SMEs is to use the available data (purchase history, site behavior, stated preferences) in a well-structured CRM. A CRM solution centralizes this information and enables you to segment your customers to offer them more relevant messages: personalized e-mails, targeted offers, video content tailored to their needs.

Taking inspiration from Netflix:

• You turn your customer data into concrete recommendations.
• You automate part of your customer relations.
• You increase your conversion rate without necessarily increasing your advertising budget.

Specialized agencies like Nuaweb support SMEs in this transition to a smarter, more personalized digital experience, combining AI, CRM and the creation of high-performance sites.

3. Video, storytelling and short formats: capitalizing on the Netflix habit

If Netflix is influencing the financial markets, it’s above all influencing the way your customers consume video. They expect high-quality, well-told content, accessible on all their devices. For a Quebec-based SME, this represents a key opportunity: to use video as a key lever for visibility and conversion.

Some key trends in Netflix-type usage :

• Online video consumption is exploding: various studies estimate that over 80% of consumer Internet traffic is video-related. Your customers already spend a large part of their time in this format.
• Long formats and series have accustomed audiences to following stories over time (series, seasons, episodes). You can apply this principle to your branded content.
• Short formats (excerpts, explanatory capsules, 30- to 90-second tutorials) attract attention, then link to more in-depth content on your site or store.

In practical terms, an SME can :

• Create a series of video capsules that answer the same questions as your in-store salespeople or representatives (product installation, before/after, demonstrations).
• Set up an educational “mini-series” on a specific theme (e.g. taxation for the self-employed, equipment maintenance, tips for entrepreneurs), broadcast on YouTube, social networks and integrated into your website.
• Use video on your e-commerce product pages to increase conversion rates. Studies show that adding video can boost conversions by 15-30%, depending on the sector.

The important thing is not to rival Netflix’s production quality, but to adopt some of its codes:

• Clear storytelling: a story, a problem, a solution, a result.
• A consistent visual identity for all your content.
• Multi-platform distribution, but always with a return to your site or store to generate leads or sales.

At Nuaweb, video production is thought out in direct relation to your business objectives: your site, your CRM, your sales funnel. The idea is to transform your customers’ Netflix habit (watching series, documentaries, films) into a habit of consuming your branded, useful and engaging content.

4. Subscriptions, loyalty and CRM: turning Netflix trends into recurring revenues

Netflix’s business model is largely based on recurring revenues via monthly subscriptions. It’s a source of stability that appeals to stock market investors, but it’s also a strategy that SMEs can adapt to their own scale.

In a context where :

• Customer acquisition costs are rising on advertising platforms.
• Online competition, even local competition, is stronger.
• Quebec consumers are used to paying subscriptions (Netflix, Spotify, cloud services, etc.).

Setting up recurring offers becomes an effective way of stabilizing your revenues and better planning your growth.

Application examples for a Quebec SME :

• Retail: monthly boxes (local products, beauty, food), VIP programs with priority delivery or exclusive offers.
• Professional services: monthly coaching, hourly packages, ongoing support (accounting, marketing, IT, coaching).
• B2B: maintenance, software updates, technical support, access to a private platform or community.

For these models to work, you need a coherent digital infrastructure:

• A website or online store capable of managing recurring payments, customer accounts and automatic updates, all of which is possible with a professional e-commerce solution.
• A high-performance CRM to track engagement, renewals, churn risks and automate key communications (onboarding, reminders, loyalty offers). CRM management then becomes your internal “Netflix dashboard”.
• AI tools to analyze your subscribers’ behavior and propose personalized offers (subscription upgrades, complementary services, premium content).

By replicating, on your own scale, the logic that has enabled Netflix to grow – personalization, subscription, data, fluid experience – you can turn one-off transactions into long-term relationships. This is particularly relevant for Quebec SMEs, which often have to juggle seasonal sales cycles and limited marketing budgets.

Partners like Nuaweb can help you design and deploy this digital architecture: from website creation toCRM integration,AI and video, all in a language adapted to the reality of Quebec entrepreneurs.

Conclusion: turn Netflix inspiration into action for your SME

The trends surrounding Netflix – whether in terms of stock performance, subscriber growth or the ubiquity of streaming video – illustrate a profound transformation in consumer behavior, in Quebec as elsewhere. For SMEs, the challenge is not to imitate a global giant, but to translate these trends into concrete action:

• Adopt a personalized customer experience, inspired by intelligent recommendations.
• Integrate video into your content and sales strategy.
• Develop recurring offers and loyalty programs supported by a robust CRM.
• Rely onAI, chatbots and automation to offer a service that’s available at all times, without blowing your costs.

If you’re an SME in Quebec and want to take advantage of these opportunities without getting lost in the technical complexity, you don’t have to do it alone. The Nuaweb team supports companies in implementing concrete solutions: optimized website creation, high-performance online store, sales-oriented CRM, AI and chatbots, video production aligned with your business objectives.

Ready to turn Netflix inspiration into real growth for your SME? Book a free consultation with Nuaweb today to analyze your current situation and build a digital strategy tailored to the 2024-2025 Quebec market.