Netflix stock trends: opportunities for Quebec SMEs in 2024-2025

Between the explosion of streaming, the rise of ad-supported packages and the transformation of platforms’ business models, Netflix remains a major indicator of global media trends. For Quebec SMEs, following the evolution of Netflix stock and strategy is more than just a stock market exercise: it’s a concrete way to anticipate consumer behavior, better invest in digital marketing and rethink their online presence. In 2024, Netflix already had over 301 million paying subscribers worldwide, up nearly 16% year-on-year, for revenues approaching US$39 billion. ([accio.com](https://www.accio.com/business/trend-of-netflix-subscription-12-months?utm_source=openai)) Meanwhile, forecasts point to more than 725 million Netflix viewers at large in 2024, with an expected rise to nearly 782 million in 2026. ([bankmycell.com](https://www.bankmycell.com/blog/number-of-netflix-subscribers?utm_source=openai)) These audience volumes and the rapid rise of ad-supported offerings are now opening doors for local businesses, including those with reasonable budgets. In this article, we take a closer look at recent Netflix trends and translate them into very concrete opportunities for Quebec SMEs.

1. The explosion of streaming and ad-supported packages: what does this mean for your customers?

To understand why Quebec SMEs should take an interest in Netflix trends, we first need to look at the scale of the phenomenon. In 2024, Netflix counted some 282 to 301 million paying subscribers, depending on the source, with annual growth of 8 to 16% depending on the market and period. ([bankmycell.com](https://www.bankmycell.com/blog/number-of-netflix-subscribers?utm_source=openai)) But beyond paying subscribers, we’re talking about some 725 million viewers consuming Netflix every month worldwide, with a projection to 755 million in 2025 and 782 million in 2026. ([bankmycell.com](https://www.bankmycell.com/blog/number-of-netflix-subscribers?utm_source=openai)) This means that a very significant proportion of your customers – whether B2C or even B2B – spend several hours a week on platforms like Netflix.

The other major shift is the rise of ad-supported plans. Launched at the end of 2022, the “Standard with ads” plan has grown by leaps and bounds: 23 million monthly active users announced at the start of 2024, ([videoweek.com](https://videoweek.com/2024/01/11/netflix-announces-23-million-ad-supported-users-in-major-play-for-advertisers/?utm_source=openai)) then 40 million a few months later, ([cnbc.com](https://www.cnbc.com/2024/05/15/netflix-ad-tier-has-40-million-users.html?utm_source=openai)) 70 million in autumn 2024, ([ibc.org](https://www.ibc.org/ott-streaming/news/netflix-ad-supported-tiers-hit-70m-monthly-users/20561?utm_source=openai)) and 94 million monthly active users in May 2025. ([cnbc.com](https://www.cnbc.com/2025/05/14/netflix-ad-tier-monthly-active-users.html?utm_source=openai)) In some countries measured, almost 40% of active accounts are already using this ad-supported package ([advanced-television.com](https://www.advanced-television.com/2026/01/13/research-netflix-leads-growth-in-streaming-ad-tiers/?utm_source=openai)). For SMEs, this is a game-changer: Netflix is no longer just an ad-free environment reserved for major brands, but an ecosystem where advertising (and data) take center stage.

In concrete terms, for a Quebec SME, these figures imply :

• A massive, captive audience who consume video content on the big screen, often with their families.
• Key age segments (18-34 in particular) particularly exposed to the plan with ads, and therefore more accessible via targeted video campaigns. ([cnbc.com](https://www.cnbc.com/2025/05/14/netflix-ad-tier-monthly-active-users.html?utm_source=openai))
• Standardization of advertising in streaming: your customers are increasingly used to seeing contextual ads between two episodes or before a film.

To take advantage of this trend, your marketing content needs to be video-first, even if you’re not broadcasting directly on Netflix. A short, clear video suitable for viewing on TV or mobile can then be used across multiple channels (YouTube, social networks, landing pages, programmatic campaigns), aligning with the visual codes your customers already see in the Netflix universe.

This is where an integrated approach becomes strategic. At Nuaweb, we combine AI, video production and marketing automation to help SMEs rapidly produce content tailored to this new media consumption landscape, without blowing budgets.

2. Netflix stock, ad revenues and consumer behavior: why it’s a signal for your marketing investments

Netflix stock performance reflects market expectations of the streaming model. Beyond the exact share price, it’s the value drivers behind Netflix that should hold the attention of SME managers: audience growth, profitability and the rise of advertising.

On the revenue side, recent data show a solid trajectory. For the year 2024, Netflix would have generated around US$39 billion in revenues, up 15.7% on 2023. ([accio.com](https://www.accio.com/business/trend-of-netflix-subscription-12-months?utm_source=openai)) In 2025, projections speak of around US$45 billion in sales, with a prospect of US$50-51 billion in 2026. ([wsj.com](https://www.wsj.com/business/media/netflix-nflx-q4-earnings-report-2025-6986e192?utm_source=openai)) At the same time, the company says its advertising revenues should almost double in 2025 compared with the previous year, ([accio.com](https://www.accio.com/business/trend-of-netflix-subscription-12-months?utm_source=openai)) fueled by the very strong adoption of the ad-supported plan.

This dynamic has two important implications for Quebec SMEs:

• Premium video advertising is becoming the core of the Netflix model.
  Investors are betting on the platform’s ability to monetize its audience via advertising. If Netflix is pushing in this direction, it’s because the big brands are following suit – and small advertisers, via programmatic intermediaries or specialized platforms, will be able to benefit in turn.
• Your customers’ media behavior is being restructured.
  While your personas once spent their time on traditional TV and Facebook, a growing proportion of their attention is shifting to streaming platforms. This needs to be reflected in the allocation of your marketing budgets and the form of your content.

Studies on the adoption of ad-supported packages already show that over 50% of new sign-ups in countries where this plan is offered choose the ad-supported version. ([ibc.org](https://www.ibc.org/ott-streaming/news/netflix-ad-supported-tiers-hit-70m-monthly-users/20561?utm_source=openai)) In other words: the majority of new Netflix users now accept advertising in exchange for a reduced price. This is exactly the audience a local SME can target with well-segmented messages.

For you, the executive or marketing manager, these signals are invaluable for adjusting your strategy:

• Consider video advertising and long-form content as structural investments, not as occasional “extras”.
• Set up data-driven management of your campaigns (A/B tests, conversion tracking, CRM integration) to prove the ROI of these new formats.
• Adapt your creatives to “series/movie” codes (storytelling, atmosphere, narration) rather than purely promotional codes.

With Nuaweb, it’s possible to connect your video campaigns to a modern CRM management system, track every lead generated, and automate follow-ups (emails, SMS, sales sequences) so that your Netflix-inspired investments translate into real sales in Quebec.

3. Concrete opportunities for Quebec SMEs: from video to e-commerce

One might think that Netflix is reserved for international giants. In reality, the changes it is bringing about in media consumption are creating numerous indirect opportunities for local SMEs, particularly in the digital ecosystem.

Here are a few concrete levers to activate in 2024-2025:

• Produce “Netflix-inspired” video content
  Audiences have become accustomed to high standards: credits, storytelling, visual quality. An SME doesn’t need millions to meet them, but it does need to take care :
  • a clear scenario (problem – solution – proof – call to action) ;
  • a suitable duration (30 to 90 seconds for most uses);
  • professional image and clean sound.

  An agency like Nuaweb can support you from ideation to broadcast, integrating AI to speed up writing, editing and personalization.

• Optimize your website for “video-inspired” traffic
  After seeing a commercial or Netflix-style content, users often go to Google, then to your site. If your website isn’t up to scratch (slow, outdated design, blurred message), you’ll lose the leverage of all your video actions.
  • Landing pages dedicated to your video campaigns.
  • Integration of explanatory videos directly into your product or service pages.
  • Customer testimonials in mini-document format.
• Linking media consumption to e-commerce
  The habits acquired on Netflix (fluid journey, intuitive interface, personalization) are becoming the new norm for online stores. An e-commerce store inspired by these codes is more likely to convert:
  • product recommendations “as in a list of series”;
  • you may also like” sections;
  • simplified shopping paths in just a few steps, especially on mobile.

Netflix trends also give you ideas for seasonal campaigns. Example:

• A Quebec-based gourmet SME launches a “series evening” campaign with snack boxes, highlighted by a short, cinematic video.
• A furniture or decoration company creates content around the “perfect living room set-up for binge-watching”.
• A B2B service (software, agency, consultancy) produces an educational web series with episodes, in a style inspired by Netflix documentaries.

By structuring your digital initiatives around this new context, you make your brand more natural and coherent in the eyes of consumers, who already spend much of their free time in the Netflix and streaming universe.

4. How a Quebec SME can leverage AI, chatbots and data the Netflix way

Netflix is built on personalization anddata analysis. Content recommendations, personalized banners, series suggestions: everything is AI-driven. Even if your company doesn’t have the computing power of Netflix, you can adopt these principles at your own scale.

Three priority projects for an SME:

• Centralize your customer data
  To reproduce the “recommendation” logic at your level, you need a unified view of your customers: who bought what, when, via which channel, and which pages they consulted on your site. This is the role of a modern CRM, well integrated with your online store and forms.
• Automate exchanges with AI chatbots
  Just as Netflix uses AI to understand user preferences, you can deploy conversational assistants on your site or social channels:
  • instant answers to frequently asked questions ;
  • automatic qualification of leads before transfer to your team;
  • product or service recommendations, such as a personalized “Netflix suggestion list”.

  Nuaweb ‘s homepage features our AI and chatbot services designed specifically for Quebec SMEs.

• Continuously test, measure and optimize
  Netflix constantly adjusts its content and interface according to usage data. For your part, you can :
  • test different versions of your pages (A/B testing) ;
  • analyze conversion rates by source (video campaign, social networks, organic referencing);
  • continuously adapt your messages using data from your CRM and analysis tools.

Recent studies on ad-tier adoption show that optimizing targeting and exposure frequency can significantly improve ad recall and conversion, especially when combined with viewing and CRM data. ([advanced-television.com](https://www.advanced-television.com/2026/01/13/research-netflix-leads-growth-in-streaming-ad-tiers/?utm_source=openai)) By replicating these best practices at your own scale (centralized data, segmentation, automated scenarios), you come closer to the data-driven model that is Netflix’s strength.

Nuaweb is already supporting a number of Quebec SMEs in this transition, combining :

• setting up or redesigning high-performance websites;
• integration of a CRM connected to your forms, billing and campaigns ;
• deploy AI chatbots to automatically qualify leads from your video content and digital campaigns.

Whether you’re in retail, professional services, industry or tourism, these tools enable you to turn changes in the Netflix ecosystem into a local competitive advantage.

Conclusion: turn Netflix trends into tangible growth for your SME

The 2024-2025 trends surrounding Netflix – subscriber growth, the generalization of ad-supported packages, the expected explosion in advertising revenues and the rise of AI in targeting – are not just of concern to stock market analysts. They herald a new way of consuming media, redefining the expectations of your customers in Quebec: more video, more personalization, more fluidity between entertainment and commerce.

For a Quebec SME, the opportunities are clear:

• Produce video content inspired by Netflix codes to gain credibility and impact.
• Bring your online store and website up to streaming standards of simplicity and personalization.
• Leverage connected CRM and AI chatbots to transform audience and traffic into qualified leads, then sales.

You don’t have to be Netflix to be inspired by its model. With the right tools and the right support, it’s possible to build a robust digital strategy, adapted to your SME reality, and capable of taking advantage of these major global trends.

Ready to turn Netflix trends into growth for your business? Talk to the Nuaweb team about AI, web design, CRM, e-commerce or video production during a free consultation. Together, we’ll turn the world of streaming into a sales gas pedal for your Quebec business.