For a business that wants to be noticed, having a unique and attractive website is not an option. This is the best way to attract new customers.
The Internet is the fastest growing medium in advertising and marketing. Many small businesses are therefore turning to it to expand their market share at a comparatively lower cost than other forms of marketing such as television commercials or radio spots. In fact, more and more people are looking for businesses online rather than in local phone books or magazines.
Here are the 5 mistakes to avoid when creating a website.
Absent SEO
Being well positioned on search engines is the key to getting traffic. No matter how many visits you are able to get to your website, if they can’t find it, you won’t be able to get good results.
One way to remedy this is to post content that is strongly related to the keywords that your target audience will use to search for you on a search engine. It is essential to have rich content that is easily found by users.
For example, a travel agency wishing to market its services must write articles on tourism in several countries, and publish reviews on destinations.
Calls to action
The call to action is presented by name, it is an action that you want your visitor to do, in this case bought what you are selling.
It is essential to have a call to action (for example a button) in your web design on almost every page of the site. Avoid having a lot of calls to action on one page because it’s like anything else, when there are too many people tend to ignore it.
A site adapted for mobiles.
Having a mobile-friendly website is an important part of good web design as it is becoming more and more popular to surf the Internet from mobile phones.
It can be useful to create different versions of your site to be compatible with all devices available in today’s market.
When designing your site, make efficient use of white space (margin space). This will give more importance to the content you want to showcase.
Using Inappropriate Photos
Photos and illustrations on your website don’t have to be very large or detailed. It’s better to use smaller, simpler images that blend in with the rest of your site’s design rather than having large images. It is also necessary that the images are of good quality and of good size.
These days people expect their website to be fast and this is what you have to offer them if you want them to browse it.
The target audience
Use some vocabulary that your target audience is familiar with. Use language that will appeal to them, and keep in mind that not everyone likes to read long passages of text online.
Content that is too general will dilute and not target a specific audience. It will be a waste of time and effort.
So keep in mind that you have to be precise and get straight to the point.
In conclusion, if you avoid making the aforementioned mistakes, you can be sure that your web design will be successful. Your website will be constantly evolving and you will need to give it time to see results.
