Trends Barça 2024-2025: digital opportunities for Quebec SMEs

When we talk about “Barça trends”, we spontaneously think of FC Barcelona, one of the world’s most powerful sports clubs, but also a truly global brand. Beyond the pitch, Barça has become a laboratory for digital transformation: artificial intelligence to get to know fans better, subscription platforms, immersive video content, high-performance online stores, sophisticated CRM… So many levers that Quebec SMEs can adapt to their scale in 2024-2025.

According to a Deloitte study, global revenues in the sports industry continue to grow, driven by digital broadcasting, direct-to-consumer platforms and data(source Deloitte). Meanwhile, in Canada, almost 75% of consumers have made an online purchase in the last 12 months(Statistics Canada). The approaches used by a club like FC Barcelona to monetize its community can inspire local SMEs: loyalty, customer data, personalized experiences and diversification of digital revenues.

This article explores how the “Barça trends” in branding, technology and customer relations can translate into concrete opportunities for a Quebec SME, whether in retail, services, tourism, culture or B2B.

1. From club to global brand: what Quebec SMEs can learn from Barça

FC Barcelona is no longer just a soccer club: it’s a global brand that relies on storytelling, strong identity and community involvement. For a Quebec-based SME, the challenge is similar on a different scale: to move beyond the simple logic of a product or service, and build a brand that tells a clear, coherent and memorable story.

According to various analyses of the sports industry, Europe’s biggest clubs today derive a growing share of their revenues from commercial activities (licensing, derivatives, partnerships, digital). Barça in particular has developed :

• A strong brand identity (“Més que un club”) that structures its marketing and communications.
• An omnichannel digital presence (website, app, social networks, content platform, online store).
• A strategy centered on the global community of fans, with segmentation by market and behavior.

Quebec SMEs can draw inspiration from these trends in 2024-2025 by focusing on :

• A professional website that is consistent with the brand’s positioning, clear about its values and value proposition. An agency like Nuaweb can help you structure this online presence: website creation.
• A brand story rooted in your Quebec reality: company origins, local commitment, sustainable development, innovation, etc.
• A regular content strategy (blog posts, videos, newsletters) to educate, inspire and retain your customers, just like Barça does with its fans.

In Quebec, a large proportion of SMEs stand out for their proximity to customers. By structuring this proximity into a strong brand, as a mythical club does with its fan base, you create a competitive advantage that’s hard to copy: emotional attachment, brand preference, spontaneous recommendations.

This “community brand” approach is no longer reserved for sports giants. With the right communication tools, an optimized site and a coherent digital strategy, an SME with 10, 30 or 50 employees can build an online presence that inspires as much trust as major international players.

2. AI, data and chatbots: the digital positioning game for SMEs

One of the major trends among organizations like FC Barcelona is the advanced use of data andartificial intelligence to understand and engage fans: personalized content recommendations, targeted offers, customer service automation, etc. For Quebec SMEs, these technologies are now more accessible than ever.

The numbers speak for themselves: in Canada, the adoption of AI technologies by businesses is growing steadily, driven by the availability of cloud solutions and out-of-the-box platforms. Organizations that leverage customer data to personalize their offerings typically see a significant increase in conversion and loyalty.

In practical terms, this “Barça-style” logic can be transposed to an SME in several stages:

• Set up a chatbot or virtual assistant on your site to answer frequently asked questions 24/7, direct visitors to the right products or services and capture leads. Find out how to integrate AI and chatbots with Nuaweb: AI and automation solutions.
• Centralize your customer data (purchase history, support requests, marketing interactions) in a single tool.
• Segment your customers (by sector, region, average basket, purchase frequency) to tailor your campaigns just as a club would tailor its offers to local fans, international fans, VIPs, etc.
• Automate certain follow-ups: renewal reminders, cross-sell and upsell, abandoned cart reminders, personalized post-purchase messages.

In 2024-2025, this kind of automation is no longer a luxury reserved for large companies. Modern CRMs, connected to AI, enable a Quebec SME to obtain a 360° view of its customers and trigger intelligent actions with just a few clicks. To structure this approach, specialized CRM management and sales optimization support can make a real difference.

Inspired by Barça’s strategies, the aim is not just to collect more data, but to use it to :

• Make the right offer at the right time,
• Reduce response time and improve customer experience,
• Increase customer lifetime value (CLV),
• Identify the most profitable segments and prioritize your efforts.

Just like on the playing field, the right positioning and global vision make all the difference. AI and CRM give you this vision, provided you have a clear strategy and a well thought-out digital ecosystem.

3. E-commerce and digital experiences inspired by the big clubs

Major teams like FC Barcelona monetize their fan base through a high-performance online store, digital subscriptions and exclusive experiences (premium content, tickets, hospitality, merchandising). This logic is perfectly transposable to Quebec SMEs looking to diversify their revenues or strengthen their market position.

In Canada, the trend is clear: the share of online sales continues to grow. Numerous Statistics Canada reports point to a steady increase in Internet purchases, particularly in the retail, travel, leisure and service sectors. Failing to take advantage of online commerce in 2024-2025 is tantamount to leaving a significant part of the market to the competition.

By drawing inspiration from the practices of major clubs, an SME can :

• Launch an online boutique integrated into its site, with inventory management, secure payments, delivery and in-store pick-up options. Nuaweb is already helping a number of local businesses set up online stores.
• Exclusive web offers: pre-sales, limited edition products, bundles, membership programs.
• Create digital experiences: demonstration video content, virtual tours, webinars, e-learning, etc.
• Promote personalization (e.g. products with engraving, advanced configuration, choice of colors or styles).

Barça invests heavily in short video formats, behind-the-scenes footage, match analysis and exclusive content to fuel engagement. An SME can apply the same logic by producing :

• Video vignettes on our know-how,
• Customer testimonials,
• Product tutorials,
• Team presentation videos.

This builds trust, increases time spent on site and improves conversions. Combined with a professional, mobile-optimized website design, this creates a seamless customer journey, from the first click to the final purchase. To give yourself the best chance of success, your website design needs to be thought through in advance: structure, SEO, performance, e-commerce integration and CRM.

Finally, just as clubs exploit their fan databases for targeted campaigns, SMEs can couple their online store with a CRM to follow up inactive customers, propose personalized offers based on purchase history, and precisely track the performance of each marketing action.

4. Global strategy: transforming your SME into a “club” of loyal customers

Beyond technologies and channels, the real lesson of the Barça trends lies in vision: treating each customer as a member of a community, rather than just a one-off buyer. For a Quebec-based SME, this approach can translate into a true value-added “customer club”.

Here are a few concrete ideas inspired by the world of major sports clubs:

• Structured loyalty programs: points, status levels, exclusive benefits (early access, events, premium content). The aim is to reward engagement, not just purchase.
• Magazine-style newsletter: rather than a simple promotional mailing, produce informative, inspiring and regular content in the spirit of club media (news, behind-the-scenes, tips, customer stories).
• Hybrid events (online and in person): product launches, digital open houses, workshops, webinars, Q&A with experts from your team.
• Collect and make intelligent use of feedback: surveys, opinions, structured comments to guide your decisions, just as a club would adapt its offer to fans’ expectations.

To orchestrate all this, a solid digital infrastructure is essential:

• A modern, fast and secure site,
• A well-configured CRM to track interactions,
• Time-saving AI-based automation,
• Smooth e-commerce if you sell online.

This is exactly the kind of ecosystem that experts like Nuaweb are putting in place for local companies, combining digital strategy, AI, CRM, e-commerce and video production. The aim is not to “copy” Barça, but to adapt to your reality the same principles that have made it a digital success:

• brand clarity,
• in-depth customer knowledge,
• diversification of revenue sources,
• outstanding customer experience at every point of contact.

In a context where competition is increasingly global, Quebec SMEs have a major asset: their agility. By drawing on the most advanced practices in the world of sports and combining them with local expertise, they can not only hold their own, but stay ahead of the game.

Conclusion: take action and upgrade your digital game

The “Barça trends” are not just for soccer fans: they illustrate how an organization can transform itself into a global brand, harnessing AI, data, video content and e-commerce to build an engaged and profitable community. In 2024-2025, these same levers are available to Quebec SMEs, provided they have a clear vision and the right partners.

Whether you want :

• modernize your website and improve your online visibility,
• set up a CRM to better track your prospects and customers,
• launch or optimize your online store,
• integrate AI and chatbots into your business processes,
• produce professional video content to reinforce your brand image,

Nuaweb can support you every step of the way, with an approach tailored to the realities of Quebec SMEs.

Ready to take your digital presence to the next level and get inspired by global best practices? Book a free consultation with the Nuaweb team today by visiting this contact page. Together, let’s transform your business into a veritable “club” of loyal customers, thanks to an intelligent, effective and results-oriented digital strategy.